Introduction- What does the word audience mean?
The word audience means the assembled spectators or listeners. The audience that my product a horror film opening was aimed at was the certificate 15. My horror film opening is called 'Scarlett' and is about a group of teenagers who get possessed by a doll who they thought was just a rumor. The reason my target audience is a certifcate of 15 is because from further study into the target audience age into horror films the research that I had discovered was strong violence, frequent strong language, brief scenes of sexual violence and drug taking is allowed. I felt that this certificate would fit my horror film opening as all these aspects were briefly used and inferred however the use of weapons and graphical killing scenes were not shown therefore my horror film opening can attract a younger audience. In addition the idea of having youths as the main characters was to allow my target audience of youths to connect more to the characters therefore finding it more interesting to watch.
The youth characters were shown smoking, drinking, using strong language and associated in relationships. This shows that the youths are represented in a negative way and this reinforces the uses and gratification theory. The theory is that audiences actively seek out texts for specific reasons and in this case its to meet the individual needs of personal identity. The representation of youths being rebellious could be reason why other youths are this way as they have a sense of belonging and sense of self.The audience that are influenced by this are active participants which is reinforced by the theorist Stuart Hall. He says that an audience can interpret a text in three different ways: preferred reading, negotiated meaning and op positional reading. This example would make the audience come under the preferred reading as they are influenced by the youth stereotype and this is the intended meaning by the producer.
During my research and planning the key elements were taken into acount to gain audience feedback and these were: the title of my horror film opening, color schemes, characters and plot line. To begin with me and my production group chose to do a vote with youths who were 15+ this allowed the title decision and characters to be made by our target audience. Therefore the two decisions that were made were......these came from the audience making the film more to their interest.The importance of gaining audience feedback from a vote as well as putting this on the social media Facebook was reinforced by the theorist Metz. This is because Metz brings to our attention that no one is forced to go to the cinema and pay for a ticket therefore a system has to be set up so that the spectator has desire to do this. I also published the drafts of the horror film opening 'Scarlet' onto the social media sight Facebook this was to receive feedback on improvements and one was the pace of the shots. I therefore used the razor tool to separate shots and removed a few to make the pace more intense to satisfy my audience.
Furthermore the elements of the plot line was reinforced by the narrative theorist todorov and from further research into the plot lines of horror films this theory was a convention always used. Todorovs 5 stage theory of equillbrium, disruption, recongising the distruption, an attempt to fix this and a new equilibrium........ This plot line was chosen as the target audience of my film opening will know what to expect before they watch this film opening therefore not wasting their money. Lastly the color schemes being chosen to attract the audience as the color red and black was mainly used. This is because red has the connation of blood therefore the audience by seeing the color scheme of the film will instantly know the genre is horror.
Conclusion.
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